Tag Archives: marketing

The 13th Tenet of Marketing: Remember The Ridiculous Power of Branding and Adjectives

The WHO announced today that diesel exhaust can cause cancer.  That may seem troubling to you.  But, don’t worry!  That’s only true of old diesel, says the Diesel Technology Forum.  Now, we have clean diesel. Speaking of diesel, causing cancer isn’t the only concern people have about fossil fuels.  Burning them harms the environment as well, […]

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